Yannick Lorenz
Yannick built and sold a seven-figure services company, then sourced and closed multiple off-market deals as a buyer. He founded Kiya to help serious buyers earn direct conversations with business owners.
At Kiya, Yannick leads every owner conversation. His work focuses on the part of origination that databases cannot solve: establishing relevance, lowering uncertainty, and earning enough trust for an owner to meet the buyer.
Book an intro callField notes from the seller and buyer chairs.
What is off-market deal origination?
A practical guide to finding, approaching, and qualifying business owners before they enter a brokered sale process.
Read the field note Deal originationProprietary deal flow: what it is and what it is not
A plain-language guide to proprietary deal flow, how it differs from limited competition, and what buyers must build to create it.
Read the field note Owner psychologyWhy business owners ignore acquisition outreach
Seven reasons acquisition messages go unanswered, plus a better way to earn the first conversation with a business owner.
Read the field note Owner conversationsHow to approach a business owner about selling
A practical, respectful process for contacting a business owner, opening the sale conversation, and deciding whether to continue.
Read the field note Origination strategyIn-house vs. outsourced deal origination
A decision guide for buyers comparing an internal origination team with an external partner, including costs, control, learning, and fit.
Read the field note Buyer playbooksDeal origination for independent sponsors
How independent sponsors can build a credible off-market pipeline, protect limited time, and arrive at investor conversations with a real deal.
Read the field note Origination strategyHow to measure a deal origination partner
A scorecard for evaluating research quality, owner conversations, opportunity fit, pipeline progress, and the health of an origination program.
Read the field note Owner conversationsCold calls, letters, or email for acquisition outreach?
A channel-by-channel guide to reaching business owners, with a practical sequence for calls, letters, and email.
Read the field note Provider comparisonThe 5 best deal origination firms for lower-middle-market buyers
A transparent comparison of Kiya, SourceCo and CAPTARGET, CT Acquisitions, OutSearched, and Praxis Rock by service model and buyer fit.
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